From first touch point to last mile delivery, Retkom empowers e-commerce growth in MENA region via orchestrating expertise, strategies and technologies to enable innovative brands & retailers to sell online and thrive in the digital economy.
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The Challenge
Retkom faced a multifaceted challenge that spanned the realms of technology and logistics. They were operating on a basic platform, generating limited leads, and heavily relying on third-party tools for marketing and delivery. Brand and product onboarding were a logistical puzzle, and the integration with shipment agencies in the intricate landscape of KSA and the GCC was far from seamless. Payment processing was a concern, hindering sales and operational efficiency.
How BrighteningTech helped?
BrighteningTech stepped in as the guiding light, transforming Retkom’s entire landscape. They transitioned from a basic platform to a professional, all-encompassing e-commerce solution. With this technological upgrade, Retkom improved lead generation, expanded their reach, and eliminated their dependence on third-party tools. Brand and product onboarding became a streamlined, organized process. The integration with shipment agencies was enhanced, ensuring efficient logistics and on-time deliveries. The introduction of a world-class payment gateway by BrighteningTech was the cornerstone of their success, revolutionizing payment processing, instilling user trust, and significantly boosting sales. BrighteningTech introduced a WhatsApp chatbot, automating customer support and enabling swift, round-the-clock assistance for their online stores. Furthermore, it facilitated a user-friendly experience by allowing customers to sign in using mobile numbers and OTP codes, ensuring convenience and security in the login process.
In essence, BrighteningTech streamlined operations, optimizing efficiency, and automating tasks, all while enhancing the customer experience. This comprehensive transformation has solidified Retkom as a trailblazer in the world of e-commerce across KSA and the GCC.
The Results
- Increased Sales: The streamlined and professional e-commerce platform, combined with a world-class payment gateway, resulted in a substantial increase in sales. Customers had more confidence in the payment process, leading to higher conversion rates.
- Enhanced Operational Efficiency: By automating various processes and integrating logistics and inventory management, Retkom achieved a higher level of operational efficiency. This reduced errors, minimized manual work, and ensured the smooth flow of data.
- Improved Customer Support: The integration of a WhatsApp chatbot revolutionized customer support. It allowed for instant, 24/7 assistance, improving response times and customer satisfaction.
- Simplified Brand and Product Onboarding: The system introduced by BrighteningTech made it easier to onboard new brands and products, ensuring a structured and organized catalog.
- Convenient User Experience: Enabling mobile number and OTP-based sign-ins made the user experience more convenient and secure. This streamlined the login process, making it easier for customers to access their accounts and complete purchases.
- Expanded Reach: With advanced marketing tools, Retkom was able to expand its reach and generate more leads, tapping into a wider audience both locally and internationally.
- Seamless Logistics: Integration with shipment agencies improved the logistics process, resulting in timely deliveries and accurate tracking.
